Based on the mobile app swarm, this promotion is aimed at increasing customer activities through social media to Heladiv Tea Club. The details of the promotion are as follows;
Description
- Swarm App is based on Check-ins of the users
- Within a timeline of 30 days, the individual with the maximum number of check-ins is awarded the title ‘Mayor’ of that location
- Current Mayor of Heladiv Tea Club is Shenuk
- Expectation of the campaign is to encourage check-ins to HTC via swarm within the campaign period and select the mayor of the location
- Winner is entitled for a HTC voucher worth Rs. 5000
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